CERUCommercialism in Education Research Unit
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1999 - Non-CERU Publications/Writing
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Document categories:
Lure of School Marketing
Date:
October 1999
Author:
Lawrence Hardy
Source:
American School Board Journal
This article discusses how
businesses are working hard to influence the product choices of young
people and that school boards need to be aware of this trend and be ready
with well-thought-out policies.
WordDate:
October 1999
Author:
John Sheehan
Source:
American School Board Journal
This article points out
the authors reasons for opposing the idea of advertising in schools.
Date:
September 27, 1999
Author:
Steven Manning
This article reflects upon
how schools are "actively promoting and pushing a product that's not good
for kids." It suggests that "unless more parents, teachers and legislators
start paying attention, consumerism may replace learning as the predominant
value in American public education."
Date:
July 1, 1999
Source:
ERIC Clearinghouse on Educational Management
Business leaders' testimony before Congress on their opinions of educational needs of
students as they transition from school to their roles as workers in a high-tech economy.
School Board Cancels Coca-Cola Deal
Date:
November 29, 1999
Author:
Evan Halper
Source:
Philadelphia Inquirer
Some parents in Central
Bucks County object to the amount of soda their children will have to
drink in a funding deal.
Date:
October 19, 1999
Author:
Tracy Van Moorlehem
Source:
Detroit Free Press
This article gives perspective
from opposing sides regarding Edison Schools.
Date:
September 1999
Author:
David M. Bresnahan
Source:
WorldNetDaily.com
Hundreds of students in
this little town don't want to wear their Social Security numbers around
their necks for all to see. Their school administrators have ignored their
complaints even though their numbers are growing.
Date:
July 22, 1999
Author:
Ruth Walker
Source:
The Christian Science Monitor
Ruth Walker talks about
the Youth News Network, a 12-1/2 minute mix of news and ads beamed to
school TVs daily.
Date:
June 18, 1999
Author:
Julian Guthrie
Source:
San Francisco Examiner
Board of Education to decide on privatization.
Date:
April 29, 1999
Author:
Julian Guthrie
Source:
San Francisco Examiner
One year after Edison took
over a San Francisco elementary school, results released by independent
researchers were cheered by those who welcome private management of public
schools, but dismissed by the teachers union and others who vehemently
oppose the experiment.
Date:
March 3, 1999
Author:
Ken Krayeske
Source:
Hartford Advocate
A February 25-March 3, 1999
issue of the Hartford Advocate. Americans are losing their identities
to marketing mania.
Date:
February 7, 1999
Author:
Joe Williams
Source:
Milwaukee Journal Sentinel
For-profit schools company
takes a low-key approach compared with earlier attempt to enter Milwaukee.