Professor Alex Molnar argues that "Exclusive Agreements And Incentive Programs may be doing more harm than good: One of the most disturbing trends is schools attempting to raise money by engaging in activities that undermine their curricular message and, in some instances, promote unhealthy student lifestyles."

"Food companies view school children as an attractive marketing opportunity, and use every possible means to promote their products to this young, impressionable, and captive audience."

This report describes the business model of ZapMe!, an in-school marketing company, and its potential effects on education.

The text of the John Dewey Memorial Lecture delivered at the Association for Supervision and Curriculum Development Conference, in New Orleans, Louisiana.