CERUCommercialism in Education Research Unit
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2002 - Annual Trends Report
What's in a Name? The Corporate Branding of America's Schools
Date:
September 2002
Author:
Institution:
Arizona State University
Source:
Education Policy Studies Laboratory
The Fifth Annual Report on Trends in Schoolhouse Commercialism, Year 2001-2002, finds numerous examples of the sale of naming rights to school property and events.
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