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Arizona State University
CERUCommercialism in Education Research Unit


On March 21, 2008 this became an archive site. All documents published before this date are still available here. All documents published after this date are available at our new combined site (http://www.epicpolicy.org/), a joint effort of CERU, EPIC, and EPRU. The CERU section is available at http://www.epicpolicy.org/ceru-home.


2003 - Non-CERU Publications/Writing

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These articles and/or reports are copyrighted material, the use of which has not been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of educational issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the U.S. Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

Document categories:
» Academic/Professional
» Advocacy Groups
» Government
» Popular Press
» Professional Organizations
» Think Tank/Policy Institute

Academic/Professional

Commercialism in North Carolina High Schools: A Survey of Principals' Perceptions
Date:
August 2003
Authors:
Joseph Di Bona, Rittik Chaudhuri, Joshua Jean-Baptiste, Peter Menachem, and Meggan Wurzburg
Institution:
Duke University
Source:
Peabody Journal of Education
This study explores how North Carolina high school principals view schoolhouse commercialism, as they are the chief decision makers at their schools. The study concludes that the principals view schoolhouse commercialism in a positive light.
Report
Press Release
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Executive Summary
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Fat is an Economic Issue! Combating Chronic Diseases in Europe
Date:
June 20, 2003
Authors:
Geof Rayner and Mike Rayner
Source:
EuroHealth
Using the United States as an example, the article points out how the increase in chronic diseases linked to obesity has created negative economic consequences that will only worsen in the future. Additionally, they warn that unless lawmakers and government officials act soon, European countries will likely suffer a similar fate.
Report
Press Release
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Executive Summary
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National Medical Spending Attributable to Overweight and Obesity: How Much, and Who's Paying?
Date:
May 19, 2003
Source:
Health Affairs
Report finds excess medical expenditures result from treating obesity-related diseases.
Report
Press Release
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Executive Summary
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Advocacy Groups

School Foods Toolkit
Date:
November 2003
Authors:
Claudia Malloy, Director of Grassroots Advocacy, Joy Johanson, MPH, Nutrition Policy Associate, and Dr. Margo Wootan, Director of Nutrition Policy
Source:
Center for Science in the Public Interest
Guidelines for parents, teachers, school administrators, elected officials and others to improve the nutritional quality of foods and beverages in their local schools.
Report
Press Release
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CPSI Hits Marketing Junk Food to Kids
Date:
November 2003
Source:
Center for Science in the Public Interest
The CSPI report identifies a plethora of ways that companies target children in their homes, in their schools, on the web, and wherever else they go.
Report
Press Release
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Food and Beverage Industry Marketing Practices Aimed at Children: Developing Strategies for Preventing Obesity and Diabetes
Date:
November 2003
Authors:
Sarah E. Samuels, Dr.PH., Lisa Craypo, M.P.H., R.D., Lori Dorman, Dr.PH., Marnie Purciel, Marion B. Standish, J.D.
Source:
The California Endowment
This report examines the relationship between food and beverage marketing and the skyrocketing rates of obesity and diabetes among children.
Report
Press Release
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Executive Summary
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San Francisco Schools Set New Healthy Food Standards
Date:
October 10, 2003
Source:
Parents Advocating School Responsibility
While many school districts around the nation are raising standards for food, San Francisco may be the first to adopt a "no empty calories" policy. The standard not only sets maximum levels for fat and sugar but also requires minimum levels of nutrients in all foods sold at every school, elementary through high school.
Report
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Junk Food Out, Profits in at San Francisco Middle School
Date:
July 13, 2003
Source:
Parents Advocating School Accountability
Aptos Middle School in San Francisco has shown how healthy food options on campus can turn a profit.
Report
Press Release
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School Board Faces Potential Legal Challenge on Coke Contract
Date:
July 1, 2003
Source:
Citizen's Campaign for Commercial Free Schools
The Citizens' Campaign for Commercial-Free Schools scheduled a press conference on Tuesday, July 1st, to alert the public to possible legal ramifications if the school board chooses to renew its exclusive 5-year Coke contract.
Report
Press Release
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Anti-Obesity Attorneys Threaten Seattle School Board
Date:
June 30, 2003
Source:
Citizen's Campaign for Commercial Free Schools
A Seattle Attorney has joined national anti-obesity lawyers' efforts to keep the Seattle School Board from renewing its soft drink contract with Coca-Cola.
Report
Press Release
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Commercial Alert's Childhood Obesity Prevention Agenda For States, Municipalities, and School Boards
Date:
June 27, 2003
Source:
Commercial Alert
Calls on state and local officials to protect children by prohibiting the marketing and sale of junk food in schools.
Report
Press Release
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Executive Summary
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School Groups' Ties to Soda Industry
Date:
May 19, 2003
Author:
Caroline Grannan
Source:
Parents Advocating School Accountability
Leader of the California Association of Directors of Activities (CADA) lends his and CADA's names to the soft-drink industry.
Report
Press Release
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When Fundraising Threatens Kids' Health
Date:
May 8, 2003
Author:
Holley Wysong
Source:
Parents Advocating School Accountability
Fundraising by selling unhealthy snacks has devastating health consequences.
Report
Press Release
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Healthy Food, Healthy Kids
Date:
March 27, 2003
Authors:
Dana Woldow and Caroline Grannan
Source:
This seven-page guide, produced by parents of Aptos Middle School in San Francisco, describes how parents can get rid of junk food at their children's schools. It is made available by Parents Advocating School Accountability, a San Francisco-based research and information project.
Report
Press Release
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Executive Summary
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School Districts Defy Soda-Sales Ban
Date:
March 6, 2003
Source:
Parents Advocating School Accountability
"The commonplace nationwide practice of selling cola and other sodas in school cafeterias at lunchtime violates U.S. Department of Agriculture regulations." Also see links to USDA memo and to the 62-page list of foods of minimal nutritional value.
Report
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Soda Caffeine as a School Drug
Date:
January 14, 2003
Author:
Gary Boyes Sr.
Source:
A statement made to the Salem-Keizer (Ore.) school board about the caffeine content of Pepsi and its apparent violation of school rules and state law on drug substances.
Report
Press Release
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Government

America's Children: Key National Indicators of Well-Being 2003
Date:
July 2003
Source:
Federal Interagency Forum on Child and Family Statistics
This report finds that the startling rise in the number of overweight youth over the past 20 years in the United States poses a major public health problem.
Report
Press Release
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School Lunch Program: Efforts Needed to Improve Nutrition and Encourage Healthy Eating
Date:
May 2003
Source:
U.S. General Accounting Office
While schools are moving toward meeting school lunch requirements, they are still in need of more improvement, specifically in complying with the required 30 percent limit on calories from fat in lunches. Additionally, the report finds that more needs to be done within schools to promote healthy eating, noting that most students have access to foods of minimal nutritional value, including soft drinks and candy.
Report
Press Release
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Executive Summary
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San Francisco Middle School Banishes Cafeteria Junk Food
Date:
February 13, 2003
Institution:
Aptos Middle School, San Francisco, Calif.
A media release by Aptos Middle School in San Francisco on behalf of the school's PTSA announcing "a pioneering pilot project to eliminate junk food sold at the school and replace it with healthy choices."
Report
Press Release
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CDC Fact Sheet: Nutrition Services
Date:
February 2003
Source:
Centers for Disease Control
This fact sheet of the CDC's School Health Policies and Programs Study (SHPPS) summerizes a portion of the SHPPS 2000 national survey periodically conducted to assess school health policies and programs at the state, district, school, and classroom levels.
Report
Press Release
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Executive Summary
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CDC Fact Sheet: Foods and Beverages Sold Outside of the School Meal Program
Date:
February 2003
Source:
Centers for Disease Control
This fact sheet of the CDC's School Health Policies and Programs Study (SHPPS) summerizes a portion of the SHPPS 2000 national survey periodically conducted to assess school health policies and programs at the state, district, school, and classroom levels.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
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Popular Press

Coca-Cola to Cut its Branding in Schools
Date:
December 23, 2003
Author:
Helen Puttick
Source:
The Herald
Coca-Cola has agreed to remove its branding from vending machines in Scottish schools under the first deal of its kind in the world to promote better nutrition among pupils.
Report
Press Release
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Policies Support Obesity
Date:
December 8, 2003
Author:
Meg Haskell
Source:
Bangor Daily News
Does the government promote obesity? State Rep. Sean Faircloth says, "Yes."
Report
Press Release
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Executive Summary
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Parents, Teachers Support School Anti-Obesity Measures Nationwide
Date:
December 5, 2003
Author:
Matt Frazier
Source:
Fort Worth Star-Telegram
Parents and teachers overwhelmingly agree that soda and candy vending machines in schools across the nation should be converted to provide healthy food.
Report
Press Release
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Aurora Boy Forces Cola Deal into Open
Date:
November 12, 2003
Author:
Sarah Schmidt
Source:
Stop Commercial Exploitation of Children
A 15-year-old student has won a two-year legal battle to get Pepsi and Coke to reveal details of their exclusive soft drink contracts with Ontario public schools.
Report
Press Release
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Round Rock ISD Looks to Sell Stadium Name
Date:
October 30, 2003
Author:
Anita Powell
Source:
Austin American Statesman
The cash-strapped Round Rock school district is looking to put someone's name in lights on its new stadium – for a price.
Report
Press Release
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Sale of Junk Food at School Banned
Date:
October 29, 2003
Author:
Cara Mia DiMassa
Source:
Los Angeles Times
In hopes of slimming down its many chubby students, the Los Angeles Board of Education voted unanimously to ban fried chips, candy and other junk foods from school vending machines and student stores and to put strict limits on the amount of fat, sugar and sodium in any snacks sold during the school day.
Report
Press Release
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Teaching Commercialism
Date:
October 29, 2003
Author:
Jim Hightower
Source:
In These Times
Remember the field trips you took in elementary school – maybe to the fire department, a farm, a radio station or other places where you learned a bit about how things work? Well, now those old-fashioned field trips are being updated...and commercialized.
Report
Press Release
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Trust is Elusive in Soda Battle as Industry-Funded Experts Testify
Date:
September 16, 2003
Source:
San Francisco Chronicle
Pity consumers–or legislators–trying to figure out who stands for what when making up their minds on controversial issues like whether sugar-filled sodas should be sold in our schools.
Report
Press Release
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Kick Candy to Curb
Date:
September 12, 2003
Source:
The Arizona Republic
It's high time to kick sodas, candy and high-fat snacks out of Arizona schools.
Report
Press Release
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Who is Responsible for Obesity Epidemic in our Children?
Date:
September 15, 2003
Author:
Phyllis Schlafly
Source:
Copley News Service
Public schools must take a big share of responsibility for our epidemic of childhood obesity, not only because of the kinds of foods and drinks they sell or give away, but because of the inducements that flow from easy availability and peer pressure.
Report
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Soda Ban Prompts Some Schools to Create Healthier Menu Choices
Date:
August 30, 2003
Author:
Kara Shire
Source:
Contra Costa Times
In an effort to curb rising obesity in children and get ahead of expected government mandates on the healthfulness of school lunches, the West Contra Costa school district has rid many of its middle school cafeterias of candy, soda and those ubiquitous slices of greasy Red Baron pizza.
Report
Press Release
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Rising Obesity in Children Prompts Call to Action
Date:
August 26, 2003
Author:
Nancy Wartik
Source:
The New York Times
In a report this month that points out this discrepancy, the American Academy of Pediatrics has called on members to make obesity screening and counseling routine parts of children's checkups, like testing reflexes or measles immunizations.
Report
Press Release
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Banishing Junk Food
Date:
August 24, 2003
Source:
San Francisco Chronicle
When school opens this week, San Francisco will begin implementing arguably the healthiest food regimen of any school district in the nation.
Report
Press Release
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In Arkansas, Schools Plan to Score Children's Weight
Date:
August 20, 2003
Author:
Betsy McKay
Source:
Wall Street Journal
Schoolchildren are use to getting grades in math, science and English. Now, Arkansas state officials want to score them on their weight.
Report
Press Release
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Risk Syndrome Found in Overweight Teens
Date:
August 12, 2003
Author:
Rob Stein
Source:
Washington Post
Nearly 1 million U.S. teenagers suffer from a syndrome associated with being overweight that makes them unusually prone to diabetes and premature heart disease later in life.
Report
Press Release
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Texas Latest to Ban Sodas in Schools – Investigating "Cokes for Kickbacks" Contracts
Date:
August 8, 2003
Source:
TIME Magazine
Texas has become the latest jurisdiction to ban sugary soft drinks in schools, following similar moves by Los Angeles, San Francisco, New York City and other smaller jurisdictions.
Report
Press Release
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Souring on Sweeteners
Date:
August 6, 2003
Author:
Seth Lubove
Source:
Forbes Magazine
Is high-fructose corn syrup responsible for the obesity epidemic in the United States? The debate roars on.
Report
Press Release
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State Becomes Sour on Sweets in School
Date:
August 5, 2003
Author:
Jeffrey Gilbert
Source:
Houston Chronicle
The Texas Department of Agriculture will enforce new guidelines in Texas schools which prohibit foods of minimal nutritional value from being sold during the school day.
Report
Press Release
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Health Lobby Aims to Burst School Drink Vending Bubble
Date:
August 5, 2003
Author:
Neil Buckley
Source:
Financial Times
Efforts by junk food and soft drink companies to target school children as product consumers are no longer going unnoticed, and the result has been soda pop bans in some schools and threats of lawsuits.
Report
Press Release
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If You Pitch It, They Will Eat
Date:
August 3, 2003
Author:
David Barboza
Source:
The New York Times
Food companies that target children, through school commercialism and television advertising, are coming under increased scrutiny and pressure to reign in their aggressive marketing practices.
Report
Press Release
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Stadium Name Game Pops Up in Sumner
Date:
August 1, 2003
Source:
The News Tribune
It's a lamentable sign of the times that the Sumner School District is even exploring the idea of selling naming rights to its venerable Spartan Stadium.
Report
Press Release
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BBC Unit Puts Kid Characters on Promo Diet
Date:
July 29, 2003
Author:
Mimi Turner
Source:
Hollywood Reporter
BBC Worldwide, the public broadcaster's commercial arm, announced that it will no longer allow its children's television characters to be used in fast-food sponsorship deals.
Report
Press Release
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Addicted Schools: Dependence on Soda Money is a Shame
Date:
July 27, 2003
Source:
Sacramento Bee
Schools' dependence on the profits generated by the sale of sugary soft drinks is a shame, and has revealed some unlikely foes to the passage of Senate Bill 677, which would curtail the sale of such products in elementary and middle schools throughout the state.
Report
Press Release
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Children Are Getting Fatter, U.S. Finds
Date:
July 22, 2003
Author:
Eric Nagourney
Source:
The New York Times
A recently released government report finds that the rise in obesity among U.S. children poses a "major public health problem."
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Press Release
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The Gorge-Yourself Environment
Date:
July 22, 2003
Author:
Erica Goode
Source:
The New York Times
Experts seem to agree that as food portion sizes have steadily increased over the past 30 years, so have Americans' waistlines. If so, perhaps there is more to the obesity epidemic than simply a lack of self-discipline, as fast food companies assert.
Report
Press Release
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Legal Action From Parents Over Fast Food in Schools 'Not Far Off'
Date:
July 20, 2003
Author:
Sarah-Kate Templeton
Source:
Sunday Herald
It seems that both in the US and in the UK, legal action against school districts which profit from the sale of sugary soft drinks and snacks appears to be on the not-too-distant horizon.
Report
Press Release
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Seattle School Board Targeted for Soda Pact
Date:
July 19, 2003
Source:
The Washington Times
Trial lawyers plan to target school board members in Seattle who voted to extend a soda-machine contract with Coca-Cola Co.
Report
Press Release
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Seattle School Board Extends Coke Vending Contract
Date:
July 18, 2003
Source:
Seattle Post Intelligencer
The Seattle School Board recently voted 4-3 to extend its exclusive contract to sell Coke products in its schools' vending machines.
Report
Press Release
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School Board Limits Soft Drinks for Middle-Schoolers
Date:
July 18, 2003
Author:
Tan Vinh
Source:
Seattle Times
With pressure from lawyers and community activists to curb the sale of soft drinks in its schools' vending machines, Seattle School Board members voted to limit the sale of soft drinks to middle-schoolers. The School Board did, however, go ahead and extend its contract with Coca-Cola, which could possibly provoke legal action.
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Welcome to (Company Name Here) High™
Date:
July 16, 2003
Author:
Alissa Quart
Source:
The New York Times
Recent efforts to curb commercial activity on school campuses will benefit students in many ways.
Report
Press Release
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McD's at Turning Point, Could Disappear or Become Relic
Date:
July 16, 2003
Source:
BBC
Some academics predict that if McDonald's isn't careful to respond to accusations that it is contributing to the obesity epidemic, it could become a relic of the past.
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Obesity Woes Eating at Fast Food Chains
Date:
July 15, 2003
Author:
Andrew Martin
Source:
Chicago Tribune
Many fast food chains continue to add fattier foods in larger portions to their menus, and that has sparked threats from legislators and anti-fat lawyers who would like to curb the trend.
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School Vending Machines Losing Favor
Date:
July 14, 2003
Source:
CNN.com
States and school districts throughout the country are rethinking their policies regarding vending machines in public schools which sell sugar filled drinks and snacks to students.
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Vallas Has the Right Idea in Expelling Soda and Snacks From School Buildings
Date:
July 10, 2003
Source:
Philadelphia Inquirer
The Philadelphia Inquirer Editorial Board supports Philadelphia's school reform chief Paul Vallas in his move to ban soda sales on school campuses.
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Advocates Push For More Healthy Foods in Schools, They Cheered the Move Against Soda in Philadelphia
Date:
July 10, 2003
Author:
Susan Snyder
Source:
Philadelphia Inquirer
While advocates of healthier foods in schools are excited over the decision to ban soda sales in Philadelphia schools, they say more should be done to promote healthier school lunch options and snacks.
Report
Press Release
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Disservice to Kids: Assembly Panel Chokes on Soft Drink Bill
Date:
July 10, 2003
Source:
Sacramento Bee
It appears that the California Legislature's Assembly Health Committee failed to seek the best interest for children when it decided to remove part of a bill which would keep soft drinks off of high school campuses.
Report
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Fat: The Next Tobacco
Date:
July 5, 2003
Author:
Alanna Mitchell
Source:
The Globe and Mail
Kraft's decision to become more calorie-conscious shouldn't have come as such a big surprise. The health campaigner who cost the big cigarette companies billions has turned his attention to what's on the menu.
Report
Press Release
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CA School Soda Ban Advances
Date:
July 2, 2003
Source:
San Francisco Chronicle
California Senate Bill 677, sponsored by Sen. Deborah Ortiz (D-Sacramento), would prohibit the sale of soda in all public schools but high schools. It was recently approved by the Assembly Health Committee and now moves on to the Assembly Education Committee.
Report
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Seattle School Board Warned That Soda Contract Could Mean Lawsuits
Date:
July 2, 2003
Author:
Keith Ervin
Source:
Seattle Times
This article summarizes recent legal activities aimed at keeping the Seattle School Board from renewing its exclusive "pouring rights" contract with Coca-Cola.
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Under Fire, Fast Food Giants Switch to Healthier Fare
Date:
July 1, 2003
Author:
Bruce Horovitz
Source:
USA Today
With parents screaming and lawyers suing, several fast food companies are experimenting with healthier alternatives.
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One School's Victory
Date:
June 29, 2003
Source:
San Francisco Chronicle
In spite of national trends which suggest that schoolhouse commercialism is more a rule than an exception, Aptos Middle School in San Francisco is showing how bucking the trend benefits students.
Report