CERU
EPRU

Arizona State University
CERUCommercialism in Education Research Unit


On March 21, 2008 this became an archive site. All documents published before this date are still available here. All documents published after this date are available at our new combined site (http://www.epicpolicy.org/), a joint effort of CERU, EPIC, and EPRU. The CERU section is available at http://www.epicpolicy.org/ceru-home.


2006 - Non-CERU Publications/Writing

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Document categories:
» Academic/Professional
» Advocacy Groups
» Popular Press
» Professional Organizations

Academic/Professional

Imminent Class Action Law Suits Over Soft Drink Sales in School
Date:
February 6, 2006
Author:
John F. Banzhaf III
Institution:
George Washington University
Banzhaf writes to formally offer advice concerning the imminent filing of massive class action law suits aimed at the sale of sugary soft drinks in schools and your inevitable involvement in these law suits as a named party or otherwise.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Kellogg Law Suit Opens New Front in War on Obesity
Date:
January 19, 2006
Author:
John F. Banzhaf III
Institution:
George Washington University
Source:
Banzhaf.net
A new law suit charging cereal giant Kellogg's and Viacom with "directly harming kids' health" is only the latest in a growing movement to use legal action against the problem of obesity, says public interest law professor John Banzhaf.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)

Advocacy Groups

Parents and Advocates Will Sue Viacom & Kellogg
Date:
January 18, 2006
Source:
Center for Science in the Public Interest (CSPI)
Parents and advocacy groups today announced their intent to file suit against Viacom and Kellogg's to stop them from marketing junk food to young children.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)

Popular Press

Book Review of School Commercialism: From Democratic Ideal to Market Commodity
Date:
October 1, 2006
Author:
Trevor Norris
Source:
Educational Researcher
Trevor Norris offers a positive review of Alex Molnar's book School Commercialism: From Democratic Ideal to Market Commodity.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Book Review of School Commercialism: From Democratic Ideal to Market Commodity
Date:
May 26, 2006
Author:
Stephen Petrina
Source:
Teachers College Record
In his review of Alex Molnar's book, School Commercialism: From Democratic Ideal to Market Commodity, Stephen Petrina says the book is "the clearest, most cogent and productive book on the issue" of schoolhouse commercialism.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Shut the Spigot on School Soda
Date:
May 8, 2006
Source:
San Francisco Chronicle
Faced with the prospect of soda bans being enacted by states across the country, beverage giants such as Coca-Cola and Pepsi announced that that they would voluntarily stop selling syrupy sodas in most public schools.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Soda Distributors to End Most School Sales
Date:
May 3, 2006
Author:
Samantha Gross
Source:
Associated Press
The Alliance for a Healthier Generation School Beverage Policy guidelines were voluntarily adopted by the American Beverage Association, Cadbury Schweppes PLC, Coca-Cola Co., and PepsiCo, among others.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Book Review of School Commercialism: From Democratic Ideal to Market Commodity
Date:
May 2, 2006
Author:
Stuart Poyntz
Source:
Education Review
In his review of Alex Molnar's book, School Commercialism: From Democratic Ideal to Market Commodity, Stuart Poyntz says the book examines "how various commercial initiatives...threaten the future of American education."
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Junk-Food Jihad
Date:
April 15, 2006
Author:
William Saletan
Source:
The Washington Post
Legislators, lawyers, and concerned citizens have waged a new war on America's growing obesity problem.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Lawmakers Want Junk Food Out of Schools
Date:
April 7, 2006
Author:
Libby Quaid
Source:
Associated Press
Lawmakers are expelling soda, candy bars, chips, and other junk food from the nation's schools in an attempt to curb childhood obesity.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Bill Strikes at Low-Nutrition Foods in School
Date:
April 6, 2006
Author:
Marian Burros
Source:
The New York Times
Under a proposed bill, an amendment to the National School Lunch Act, high nutritional standards would be required of all food sold on school premises.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Soft Drinks Pulled from Shelves Over Cancer Fear
Date:
April 1, 2006
Author:
Valerie Elliott
Source:
The Times Online (Britain)
Soft drinks were being removed from supermarket shelves last night after they were found to be contaminated with a cancer-causing chemical.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Benzene Fears Prompt Call for Banning Some Soft Drinks at Schools
Date:
March 27, 2006
Author:
David Goldstein
Source:
Knight Ridder Newspapers
Some leading public-health experts want education officials to ban certain soft drinks from public schools until they are proven to be safe and free of the cancer-causing chemical benzene.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Soda Sales Fall for First Time in 20 Years
Date:
March 9, 2006
Author:
Melanie Warner
Source:
The New York Times
Data released yesterday by Beverage Digest, the industry trade publication, shows that for the first time in 20 years, the number of cases of soda sold in the United States declined.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Fat Children Take Over the World
Date:
March 7, 2006
Author:
Jeremy Laurance
Source:
The Statesman
On every continent childish waistlines are expanding, driven by low-energy lifestyles and high-energy foods. According to obesity specialists, the accretion of adipose tissue on developing bodies is already having a damaging effect on their health.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Overweight Kids on the Rise
Date:
March 6, 2006
Source:
News24.com
The number of overweight children worldwide will sharply increase by the end of the decade, a report says.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Junked: Sales of Fizzy Drinks and Unhealthy Foods Slump
Date:
March 3, 2006
Author:
Martin Hickman
Source:
The Independent News
The signs of a profound shift in our shopping and eating habits are growing apace. Market research shows that a sharp divide has opened up between the sales of healthy and unhealthy foods.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Free School Wellness Tool Kit Provides Resources for Local Citizens Involvement
Date:
February 21, 2006
Author:
Dayle Hayes
Source:
Nutrition for the Future, Inc.
In this tool kit, concerned citizens, health professionals, and school officials can find all the information needed to develop, implement and manage a local school wellness program.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
In Public Schools, the Name Game as a Donor Lure
Date:
January 26, 2006
Author:
Tamar Lewin
Source:
The New York Times
Next fall, a stunning $55 million high school will open on the edge of Fairmount Park. It is a public school being used to raise a lot of private money.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Obesity Lawsuits Loom for Soft Drinks Industry
Date:
January 25, 2006
Author:
Chris Mercer
Source:
BeverageDaily.com
A lawsuit aimed at getting soft drink firms out of U.S. schools on obesity grounds is now ready to go, says one of the leading lawyers involved with BeverageDaily.com.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)

Professional Organizations

Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training
Date:
March 7, 2006
Authors:
Erica Weintraub Austin, Yi-Chun "Yvonnes" Chen, Bruce E. Pinkleton, and Jessie Quintero Johnson
Source:
American Academy of Pediatrics
This study analyzed the differential effects of Channel One depending on whether early-adolescent viewers received a media-literacy lesson in conjunction with viewing the program. The authors concluded that the program can provide some benefits to young adolescents, but the results also provide justification for concerns about the commercialization of the classroom.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)
Captive Kids: Selling Obesity at Schools; An Action Guide to Stop the Marketing of Unhealthy Foods and Beverages at School
Date:
March 2006
Source:
Public Health Institute
This study found indications that many high school campuses in California are targets of food and beverage marketing from companies and brands associated with foods that are discouraged in children's diets including soda, sports drinks and other sugary beverages, chips, candy, and fast food.
Report
Press Release
Portable Document Format (PDF)  PDF (Not Available)
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)