CERUCommercialism in Education Research Unit
On March 21, 2008 this became an archive site. All documents published before this date are still available here. All documents published after this date are available at our new combined site (http://www.epicpolicy.org/), a joint effort of CERU, EPIC, and EPRU. The CERU section is available at http://www.epicpolicy.org/ceru-home.
2007 - Annual Trends Report
Adrift: Schools in a Total Marketing Environment
Date:
October 2007
Author:
Alex Molnar and Faith Boninger
Institution:
Arizona State University
Source:
Commercialism in Education Research Unit
The Tenth Annual Report on Schoolhouse Commercialism Trends: 2006-2007 finds that schools are becoming part of a
"total marketing environment" in which commercialism pervades virtually the entire experience of growing up.
PDF