2007 - Annual Trends Report

Previous Years:  2006 · 2005 · 2004 · 2003 · 2002 · 2001 · 2000 · 1999 · 1998

Adrift: Schools in a Total Marketing Environment
Date:
October 2007
Author:
Alex Molnar and Faith Boninger
Institution:
Arizona State University
Source:
Commercialism in Education Research Unit
The Tenth Annual Report on Schoolhouse Commercialism Trends: 2006-2007 finds that schools are becoming part of a "total marketing environment" in which commercialism pervades virtually the entire experience of growing up.
Report
Press Release
Executive Summary
Portable Document Format (PDF)  PDF (Not Available)